netlinkblue interactive

Dubai Cares - Million Book Challenge

Dubai, February, 2009

The extraordinary Dubai Cares initiative launched by the emirate last year wowed the region and the world. The initiative involved the corporate sector as well as ordinary people in one of the most remarkable charity drives celebrating the generous spirit of sharing and caring of the emirate and its leaders. At the end of the campaign, Shaikh Mohammed doubled the entire fund raised in the drive by his own contribution.

The initiative is unique in that it seeks to promote a culture of book reading, extending the privilege to millions of others around the world who do not have access to quality education.

A learned and egalitarian society is what Dubai is aiming for. The initiative also encourages school students in Dubai to collectively read a million books in a record time of two weeks, with the launch of the 'Million Book Challenge'. For each book read, Dubai Cares will purchase a book and donate it to a child in need in different countries.

Netlink Blue Interactive is proud to be associated with Dubai Cares, as the development agency responsible to creating the entire online experience right from design conceptualization to implementation using latest technological tools.

The Website has been developed with an objective to provide information to the general public about its activities, while focusing on special campaigns undertaken by Dubai Cares. The website also offers opportunities for the visitors to volunteer and register for special drives initiated by Dubai Cares along with the facility to donate to a cause through an easy to use online application. The website also has member's area which allows them to develop a community, share information and spread the word.

"It was a great experience marked with encountering and using newer technologies never used on most sites before" said Mr. Akash Arora, Chief Technical Architect, Netlinkblue. He added, "It's a proud moment for the members of the Dubai Cares development team." He also wished for many such milestones for Dubai Cares in coming years.

About netlinkblue:

Headquartered in Dubai and a part of netlinkblue Holding, netlinkblue is a leader in IT, consultancy and outsourcing services having its global presence spanning across12 countries including sales and development centers. netlinkblue's service offering comprises of six business divisions, which individually provide our clients with world class business solutions. netlinkblue's mission is to help customers "increase business efficiency through technology innovations" and their vision is to be recognized by their customers worldwide as a model of excellence for the software and web services industry providing clients with integrated digital solutions that combine creative thinking, insightful strategy, multicultural expertise and cutting-edge technology.